Annie Ugurlayan is an Assistant Director at the National Advertising Division (NAD) and Deputy Director at the National Advertising Review Board (NARB) of the BBB National Programs. She joined NAD in 2003 and handles a wide variety of cases and has successfully argued appeals before the National Advertising Review Board. Annie oversees monitoring cases, case management and advises first-time participants on the NAD Procedures and process. She has been NAD’s liaison to the local Better Business Bureaus. Annie is also a frequent lecturer at conferences nationwide and abroad, particularly on cosmetics advertising on which has developed an expertise. She became Deputy Director at the NARB in 2019. Annie oversees administrative matters including scheduling of appeals and issues relating to panel members. She also drafts NARB compliance decision on behalf of the NAD.

Prior to NAD, Annie was an associate at O’Hare Parnagian LLP where she focused on real estate transactions and general litigation. She is also a published author and is actively involved in various bar associations, including Vice-Chair of the Advertising Disputes and Litigation Committee of the ABA’s Section of Antitrust Law. Annie is the Treasurer of the New York Women’s Bar Association Foundation and is a Fellow of the American Bar Foundation. Annie is fluent in French and Armenian and proficient in Romanian. She is a graduate of Hamilton College (B.A., magna cum laude) and the Maurice A. Deane School of Law at Hofstra University.